HAPPY PEPERO DAY!

Now..you're probably wondering what in the world is a pepero? It's an interesting little Korean cookie snack. A pepero is a small, thin cookie stick dipped or filled with chocolate and November 11 is claimed as Pepero Day.

I did some research and found out that Pepero Day is sort of like a Korean version of Sweetest or Valentines Day. Pretty much every store today has GIANT teddy bears outside their store and tons and tons of candy, mostly these strange little peperos. You buy the pepero, maybe one box, 2 boxes, OR a GIANT gift box the size of my body filled with stuffed animals and way too many peperos to eat yourself, and hand them out to people you care about. So I'm thinking to myself, who came up with this idea to celebrate chocolate covered cookie sticks? I can only imagine the owner of Lotte (manufacturer of "pepero") talking to his team of marketing people, and so this is how I believe it went down"

"It's November and our numbers are WAY down with these here pepero sticks. Anyone have any ideas to boost sales?"

"Hmm.. We could package them differently? Add new flavors? Make a new exciting cartoon advertisement?"

"Nah.. we've tried all of that and it just doesn't seem to be working."

"Oh, I know! We'll make the month of November, 'Pepero Month'!"

"A month is too long. How about just one day."

"Ok, make it November 11, the date is all number ones (11/11), so it looks like PEPERO!"

"Eureka!! November 11 is now "Pepero Day!" You're a genius, Stan! ...You're name is Stan, right?"


Yep. That's how I believe it all came about, but feel free to disagree. Sort of a funny thing to be celebrating, but seriously, GENIUS marketing move for Lotte. Someone's making millions from that decision.

So from me, and every other Korean, to you, I wish you all a very Happy Pepero Day!

Hugs, blessings, and plethoras of pepero!

Sarah